About Us

Niyat Group is a one-stop solution for your edutainment needs. The company started as Irtifaefos Edutainment before rebranding its name to Niyat Edutainment in 2015, inspired by the word ‘Niyat’ (niat in Malay) which relates to having pure intention in the things one does.

In line with Dr. Fitri Haris beliefs of values in education and deep interest in entertainment that educates the soul, the letter ‘Y’ in ‘Niyat’ symbolises the word ‘WHY’, which reflects a ‘knowledge seeker attitude’ constantly searching for answers.

Since then, Niyat grew by launching its own line of products. In 2021, Niyat Group expanded with the set up of Niyat Enson Empire Sdn. Bhd focusing on drama, documentary and film industry.

Meet Our Team

Our team of dedicated individuals with diverse backgrounds, sharing the same vision.

Dr. Fitri Haris

Director, Niyat Group 

A Ph.D. holder in Musicology specialising in Islamic Music from the University of Nottingham, UK, with over 22 years of experience in the entertainment industry. He is one of the founders of UNIC, a prominent nasyid group in Malaysia. Additionally, he holds a senior lecturer position at the School of Creative Industry Management and Performing Arts (SCIMPA), Universiti Utara Malaysia.

Mohd Idzwan bin Yacob

Non-Executive Director

Masters degree in Music Industry Management and Artist Development from London College of Music. A lecturer at School of Creative Industry Management and Performing Arts, Universiti Utara Malaysia. His research interests are in Music, Film, Performing Arts and Creative Industry Management.

Fazilah binti Omar

Head (Operations, Marketing & Finance)

Holder of a Master’s degree in Civil Engineering from the esteemed universities of Nottingham and Warwick in the UK, with a profound passion for Islamic entertainment. She has orchestrated large-scale events and innovative edutainment programs on both local and international stages, including THIS IS NASYID concerts held in Malaysia, the UK, and Cairo, Egypt.

Nur Khairiah

Head (Creative Arts & Design)

With an Honours degree in Islamic Religious Knowledge and Heritage, she brings a deep passion for edutainment and creative dakwah to our team. Immersed in the arts since childhood, she contributes her diverse talents to our creative endeavours. Her work spans multiple disciplines, seamlessly blending graphic design, illustrations, writing, music, video editing, and more to deliver engaging and impactful content.

Our Press Kit & Logo

Our press kit contains logos and brand assets in a variety of file formats as well as the founder’s photos to include on your digital or print materials.

Please do not edit, change, distort, recolour or reconfigure it. 

Let’s Build Something

With years of experience in the industry and a deep-rooted commitment to pure intentions, we are here to make a positive impact. Join us on this journey of knowledge-seeking and let’s build something amazing together. Contact us today!